Overview

Augmented reality (AR) is a technology which functions by enhancing one’s current perception of reality. It is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Artificial information about the environment and its objects can be overlaid on the real world.

Perfomatix’s expertise with Augmented Reality

Perfomatix has developed multiple Augmented Reality apps to solve real world problems for clients. Below are some of Perfomatix’s AR projects.

Project Name: JewelAR ( virtual trial room and e-catalog for jewellers )

www.jewelarapp.com

Description: JewelAR, the world’s best virtual jewelry and e-catalogue solution, offers unparalleled marketing space for jewelry retailers. JewelAR offer real-time selection and trial of jewelry items with simple touch screen interface.

Technology Stack

  • iOS
  • Android
  • MetaIO SDK
  • Unity

Project Name: Showcase: Virtual reality app for an ART University.

Description: This app uses virtual reality technique to superimpose 3D content on 2D images. The app was built as a showcase for the exhibition of the works at an international ART university. The visitors can use the app to point on an exhibit logo to get the associated 3D models and other information about the exhibit.
  • iOS
  • MetaIO
Other Applications of Augmented Reality

Web and Mobile applications built using Augmented Reality technology can solve real word problems for businesses and consumers alike. Below are some of the applications of AR

Architecture
AR can aid in visualizing building projects. Computer-generated images of a structure can be superimposed into a real life local view of a property before the physical building is constructed Art
AR technology has helped disabled individuals create art by using eye tracking to translate a user’s eye movements into drawings on a screen.

Commerce
AR can enhance product previews such as allowing a customer to view what’s inside a product’s packaging without opening it. AR can also be used as an aid in selecting products from a catalog or through a kiosk. Scanned images of products can activate views of additional content such as customization options and additional images of the product in its use.

App iSkull, an augmented human skull for education (iOS OS)
Education

Augmented reality applications can complement a standard curriculum. Text, graphics, video and audio can be superimposed into a student’s real time environment. Textbooks, flashcards and other educational reading material can contain embedded “markers” that, when scanned by an AR device, produce supplementary information to the student rendered in a multimedia format.

Merchlar’s mobile game Get On Target uses a trigger image as fiducial marker
Gaming

Augmented reality allows gamers to experience digital game play in a real world environment. In the last 10 years there has been a lot of improvements of technology, resulting in better movement detection and the possibility for the Wii to exist, but also direct detection of the player’s movements.

Industrial design
AR can help industrial designers experience a product’s design and operation before completion. Volkswagen uses AR for comparing calculated and actual crash test imagery. AR can be used to visualize and modify a car body structure and engine layout. AR can also be used to compare digital mock-ups with physical mock-ups for finding discrepancies between them

Medical
Augmented Reality can provide the surgeon with information, which are otherwise hidden, such as showing the heartbeat rate, the blood pressure, the state of the patient’s organ, etc. AR can be used to let a doctor look inside a patient by combining one source of images such as an X-ray with another such as video.

Beauty
In 2014 the company L’Oreal Paris started developing a smartphone and tablet application called “Makeup Genius”, which lets users try out make-up and beauty styles utilising the front-facing camera of the endpoint and its display

Military
In combat, AR can serve as a networked communication system that renders useful battlefield data onto a soldier’s goggles in real time. From the soldier’s viewpoint, people and various objects can be marked with special indicators to warn of potential dangers. Virtual maps and 360° view camera imaging can also be rendered to aid a soldier’s navigation and battlefield perspective, and this can be transmitted to military leaders at a remote command center.
Navigation
Navigation
AR can augment the effectiveness of navigation devices. Information can be displayed on an automobile’s windshield indicating destination directions and meter, weather, terrain, road conditions and traffic information as well as alerts to potential hazards in their path.

Tourism and sightseeing
Augmented reality applications can enhance a user’s experience when traveling by providing real time informational displays regarding a location and its features, including comments made by previous visitors of the site. AR applications allow tourists to experience simulations of historical events, places and objects by rendering them into their current view of a landscape. AR applications can also present location information by audio, announcing features of interest at a particular site as they become visible to the user.

Translation
AR systems can interpret foreign text on signs and menus and, in a user’s augmented view, re-display the text in the user’s language. Spoken words of a foreign language can be translated and displayed in a user’s view as printed subtitles.